From readers to dealmakers: the evolution of IAM from a magazine to an online intellectual property marketplace
Intellectual property and technology are increasingly seen as business assets, not simply legal rights. Corporate focus on intellectual property has moved from the legal department to the C-suite.
The only media brand in the world to fully recognise and embrace that strategic shift is IAM. That is why so many senior executives choose to get their IP and technology insights solely from it.
Our readers trust the intelligence they gain from IAM. They know it comes from our experienced in-house editorial teams in London, Hong Kong and Washington DC.
A magazine, an email, a blog, events…
IAM launched as a bi-monthly magazine in July 2003. Demand for more and more content saw us introduce a hugely popular weekly email – with 26,000 subscribers - and a widely read blog. Today, the IAM website offers a searchable archive of every single article ever published in the magazine.
In 2008 IAM hosted the inaugural IPBC Global event in Amsterdam. This was such a success that sell-out events followed all over the world, including Beijing, Chicago, Tokyo, Munich, San Francisco, Singapore, Lisbon, Boston and Shanghai.
IAM also produces standalone rankings publications, including the IAM Patent 1000 and the IAM Strategy 300, profiling the world’s leading private practice patent lawyers and attorneys, and the world’s leading IP strategists.
…and now, IAM Market - an intellectual property marketplace
An online marketplace for buy and sell-side practitioners, IAM Market brings together people who see the commercial value of intellectual property and technology and want to do business together. IAM Market aims to simplify the IP transactions market, as well as making it more transparent. It allows IP owners to profile their licensing, sales operations and technology transfer programmes, as well as provide details of specific rights that they are interested in transacting. It allows IP buyers to search IP assets based on industry, technology and transaction type, and it facilitates requests for intellectual property and technology.